What’s more iconic than Ketchup? Heinz. What’s more iconic than Heinz? Heinz Spot. A Heinz stain, is a badge of Heinz Honor.
To celebrate the 150th anniversary and to spark the next 150 years of brand love Heinz showcased the Heinz badge of honor. It’s not just Ketchup, it’s Heinz.
Prelaunch phase one video
Phase two outdoor print
Phase three launch – Heinz fight promo video
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Phase four launch – collect and share stories from Heinz Hashtag #HEINZFIGHT
